Despite all the noise of trade tensions, recession warnings, and geopolitical flare-ups, a second Donald Trump presidency has certainly been a boon for the crypto market this year. Trump’s tone has shifted increasingly in favor of crypto, with bold ideas like establishing a U.S. strategic crypto reserve gaining traction. 

At the same time, major players like BlackRock (BLK) and Fidelity (FNF) have also stepped in with Bitcoin (BTCUSD) exchange-traded funds (ETFs), making it easier for both institutions and everyday investors to gain exposure. In fact, Bitcoin’s rally has been nothing short of explosive this year, soaring past the $100,000 mark and hitting a stunning $111,946 high in May. At the center of this crypto storm is MicroStrategy, now rebranded as Strategy (MSTR), which has doubled down with laser focus. 

The company’s founder and Executive Chairman, Michael Saylor, continues to lean in with bold conviction. Speaking at a Bitcoin conference in Prague last month, Saylor projected that Bitcoin could reach an astounding $21 million per coin in the next 21 years. That certainly explains the company’s relentless buying spree. So, with Strategy riding high on Bitcoin’s momentum, is MSTR stock a buy, sell, or hold in July?

About Strategy Stock

Strategy has firmly established itself as the first public company to adopt Bitcoin as its primary treasury asset, effectively transforming its business model into a leveraged bet on the crypto. Through a mix of equity offerings, debt issuance, and operational cash flow, the company has aggressively accumulated Bitcoin, positioning itself as a high-risk, high-reward vehicle for investors seeking indirect exposure to the crypto market.

Fueled by the crypto's explosive rise and the company's aggressive accumulation strategy, MSTR stock has become a hot trade this year. With a market capitalization hovering around $110 billion, shares have surged 29% year-to-date (YTD), crushing the broader S&P 500 Index’s ($SPX) 5.4% return in 2025. 

Zoom out, and the rally looks even more striking. Over the past 52 weeks, MSTR stock has soared an eye-popping 173%, leaving the broader market’s modest 13% gain in the dust.

Inside Strategy’s Q1 Earnings Report

Strategy’s fiscal 2025 first-quarter earnings, released on May 1, offered a mixed bag for investors. Revenue came in at $111.1 million, marking a 3.6% year-over-year (YOY) decline and falling short of analyst forecasts. But the bigger concern was the sharp swing in profitability. The company’s net loss ballooned to $16.49 per share, a steep drop from just $0.31 per share in the same quarter last year. 

Amid the top-line miss and widening losses, one standout bright spot was Strategy’s Subscription Services segment, which posted a remarkable 61.6% YOY jump to $37.1 million. On the liquidity side, Strategy also showed improvement, closing the quarter with $60.3 million in cash and cash equivalents, up from $38.1 million at the end of 2024. That offers the company some cushion as it continues to pursue its bold crypto-centric strategy.

Strategy is riding high on Bitcoin’s surge, having already locked in $5.8 billion in gains, achieving 58% of its full-year target in just the first leg of 2025. Riding that wave of momentum, the company isn’t holding back. It has raised its Bitcoin yield goal for the year from 15% to 25% and bumped its dollar gain target from $10 billion to an ambitious $15 billion, signaling an even more aggressive stance as it leans further into its crypto-first strategy.

The company is showing no signs of slowing down its Bitcoin buying spree. In its latest move, Strategy scooped up another 4,980 BTC, according to a recent filing with the U.S. Securities and Exchange Commission. This fresh addition pushes its total stash to a staggering 597,325 coins, worth more than $63 billion. The relentless accumulation further cements Strategy’s position as the undisputed heavyweight among corporate Bitcoin holders, doubling down on its high-stakes bet as Bitcoin prices continue to climb. 

What Do Analysts Expect for Strategy Stock?

Overall, Wall Street isn’t backing down from its bullish view on Strategy, with the consensus firmly tilted toward a “Strong Buy" rating. Of the 13 analysts offering recommendations, 11 advocate for a solid “Strong Buy" rating, one suggests a “Moderate Buy,” and the remaining analyst gives a “Strong Sell" rating. 

The average analyst price target of $534.77 indicates 43% potential upside from current price levels. Meanwhile, the Street-high target of $650 suggests MSTR stock can rally as much as 74% from here. 

With Bitcoin on a tear and Strategy staying aggressive in its accumulation, MSTR has emerged as a key proxy for crypto market momentum. For investors seeking amplified exposure to Bitcoin’s upside, Strategy offers a bold, high-risk gateway to BTC’s explosive potential.